Projects I’ve done before
Have a look at a selection of brand and marketing projects I’ve done in the past. If you’re looking for my photography work, please visit my other website: studiosubota.com.
BRANDS I’VE WORKED WITH & FOR
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Internationaal Theater Amsterdam
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Julidans
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BitesWeLove
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Cirqle
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Barista Cafe
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TaxAtWork
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RentSlam
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Woolford
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Marit Harte
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Auverture
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L'Officiel Hommes
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ZOO Magazine
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Dansateliers
• Internationaal Theater Amsterdam • Julidans • BitesWeLove • Cirqle • Barista Cafe • TaxAtWork • RentSlam • Woolford • Marit Harte • Auverture • L'Officiel Hommes • ZOO Magazine • Dansateliers
360 MARKETING CAMPAIGN
Julidans 2024: International Festival for Contemporary Dance
From initial strategy and campaign planning, to execution, production, and press outreach.
Visit julidans.nl.
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Julidans Festival itself can be seen as a campaign for contemporary dance in The Netherlands.
The focus for this year was on reaching a broader audience, and getting first comers to get to know and fall in love with the festival. -
To reach the right audience, we developed a 360 marketing campaign with a strong focus on press and collaborations, to spread the message: Something is Boiling. We mixed our efforts in order to reach previous visitors which we directed to the 2024 programme, and we targeted potential new visitors with a broader, brand campaign.
Previous visitors were specifically targeted by a branded magazine which they received at home, e-mail marketing campaigns (specific to performances) through 7 different theatres and dozens of other partners, and in-house markering materials.
New audiences were targeted through social media (organic and paid), via collaborations with new partners (ambassadors and other makers) and new media. -
As the lead marketer on the campaign for Julidans 2024, I created a strategy for the entire marketing campaign and managed a team and in order to execute our entire plan from strategy to final asset.
In order to reach the cultural aficionado - those who are interested in the arts and might be familiar with Julidans or at least have some connection to contemporary dance - I used a mix of traditional and new media outlets (an OOH campaign, advertisements in newspapers, sending marketing materials such as a branded magazine to former clients and press outreach). To reach new audiences, I’ve set up collaborations with different ambassadors, theaters, festivals and new media such as blogs that are specifically targeting Amsterdam-based expats, for example. I managed all suppliers in order to make sure the campaign would be rolled out correctly, and all art and materials would be on-brand, on-budget and in the highest quality possible.
An important focus for this campaign was the PR strategy. I sent out press releases, arranged interviews and reviews with all major Dutch press.
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Over 10.000 tickets sold for 34 performances over 7 theaters, while the majority of the performances were sold out.
More than 50 publications across all sorts of media, including 25 reviews in the major Dutch newspapers such as NRC, de Volkskrant, Trouw and Parool.
High customer satisfaction, marked with an average of 8.0.
CONTENT MARKETING - PODCAST
Op de planken: a podcast for Internationaal Theater Amsterdam
From concept development to production and hosting.
Visit Spotify and Apple Podcasts.
This project is sponsored by the VandenEnde Foundation.
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We set out to achieve a few key goals: to provide visitors with deeper context before attending the theater, to reach new audiences through a fresh medium (podcasting) and to enhance the impact of our performances through insightful, in-depth interviews.
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Op de planken is a podcast exploring the deep connection between theater and society—how they influence one another and how they (will always) remain intertwined.
Each month, we welcome a creator presenting their work at ITA to discuss their play or performance, along with the societal themes it touches on. Alongside them, we invite a second guest—an expert or practitioner from a related field—whether a writer, academic, social worker, or someone with a strong commitment to the community in focus.
Together, they delve into the intersections of art and society, sparking thoughtful conversations about the world we live in. -
I led this project from start to finish, overseeing every stage from the initial brief to concept development, through to content creation (working closely with host Richard Kofi and dramaturg Diederik Imfeld), and finally, production management.
In addition, I hosted three episodes during the first season: the bonus episode with Peter Pannekoek, Janni Goslinga and Kevin Cuyvers, an episode with Danish choreographer Mette Ingvartsen, and an episode with Greek theatre maker Vasilis Vilaras about his performance EARHTQUAKE.
The podcast editing was handled by Marius Kooy.
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The first season reached 2.894 listeners in more than 10 countries and received five-star reviews across all platforms.
CONTENT MARKETING - BRANDED MAGAZINE
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Each year, ITA organizes the Brandhaarden International Theatre Festival, which highlights the work of a selected artist, country, or institution.
For the 2023 and 2024 editions, I was appointed Editor-in-Chief of the festival's magazine. The magazine aims to provide insight and context about the festival and its performances, while also offering information about the plays and ticketing to stimulate ticket sales.
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The Brandkrant is a newspaper-style magazine that provides visitors of ITA’s Brandhaarden festival with deeper insights into the performances showcased.
For the 2024 edition, we’ve dedicated the magazine to introducing the Onassis Foundation and Onassis Stegi—renowned institutions in the global art scene but less familiar to ITA’s audience.
The magazine explores key questions: What is the Onassis Foundation? How does it shape the cultural landscape of Greece? And how is its influence reflected in the performances featured at Brandhaarden?
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As Editor-in-Chief of the Brandkrant, I oversaw the magazine's content vision and managed the entire production process, from the initial concept to print and distribution.
In addition, I contributed by translating (Dutch & English) and writing an interview with the Director of Culture at the Onassis Foundation, which is available on ita.nl. -
12,500 copies of the magazine were distributed amongst previous visitors of Brandhaarden, and new audiences through partners.
A large peak in sales was visible right after the magazine was delivered to audiences, but hard numbers are hard to measure, since it is not a digital product, and it is part of a larger campaign surrounding the festival.
BRAND STRATEGY & 360 MARKETING CAMPAIGN
A strategy & campaign for better-for-you FMCG brand BitesWeLove
Launch new BitesWeLove products in The Netherlands.
Visit biteswelove.com.
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Photography
To see more of my photography, please visit my website studiosubota.com or click on the subjects below to see the work directly.